1. Cross Promotion
Nothing boosts subscriber counts faster than collaborating with other creators who have passionate fans – especially those who are making similar videos. Partnerships are great opportunities to expose your content to new viewers who are likely to enjoy what you do.When the guest star promotes the video, your work is seen by another loyal audience who already knows how to use YouTube – how to subscribe, comment and favorite videos. If they like you, they’ll subscribe to you too.Collaborating is also a great way to build relationships inside the very vibrant and active community of creators. Signup on mysocial to start collaborating with likeminded creators: https://mysocial.io
2. Create a plan
The first step in getting started on your YouTube journey is to plan what your channel is going to be all about.Decide what it is that you love creating and focus on developing content around that. Do not mimic trending YouTube channels. Doing what you love is more important for success on YouTube (and in life).Videos tend to perform better if you write a script because scripts help you in organizing your videos efficiently and keeping you on track. By sticking to a script, you’ll be able to stay on track without veering off to an unrelated topic. This script will also ensure a perfect flow of events resulting in a well-focused video.
3. Create an engaging channel trailer.
YouTube offers a great feature called channel trailers that lets you automatically play a video upon the opening of a YouTube channel. Your channel trailer is something you must carefully work on and constantly improve to keep visitors engaged. This is the moment where you need to catch your audience’s attention within a few seconds. The perfect channel trailer is somewhere between 30 seconds to 60 seconds.
Here you will need to provide a reason to your potential subscribers as to why they must stay on your channel, and what it is that you have to offer them. If you are good in front of the camera, give a quick, informative, and engaging introduction (with a well-structured script).
In your YouTube’s Channel Reports, check the viewer retention rates to see if you are killing off potential subscribers with a boring or lengthy channel trailer.
Tweak it until it’s perfect.
4. Increase upload frequency
Now this is easier said than done, but you cannot ignore its validity. The main reason someone subscribes to a channel is because they love the work of the publisher and wants to see more of their videos.
YouTube subscribers usually do not like channels that don’t produce regular content. Especially in today’s digital age, consumers want continually more and more entertainment. You need to be able to keep up with your subscribers’ demands.
Consistency is the key to developing a long-lasting relationship with your subscribers. Release your videos in a timely, recurring, and structured fashion. Try to publish one video per week… or at least one or two per month. Stick to your schedule and do not upload videos off of this schedule. This will hurt your reputation. It’s like watching your favorite TV series; a new episode comes out according to a regular schedule. This consistency helps you stay engaged as a viewer.
5. End your videos at a high note
Just like the last dialogue before the curtain falls, make sure you end your videos in a memorable fashion. Ask your audience for a subscription and a like if they liked the video. Tell them to check out your website. Give them your phone number and ask them to call you (…I wouldn’t recommend that one).
Whatever you do, remember:
- If you never ask, the answer will always be no.
End your videos on a note of confidence and let your audience know that you appreciate their viewership. Create a tail slate, or a brand-like outro with a standard banner and “subscribe” annotations across all of your videos.
End your videos with a smile and keep your visitors eager for more.