Mysocial was first launched in Sweden to connect different influencers in a professional community to network, collaborate and grow together. According to their own numbers, 34% of all Swedish influencers on Instagram and YouTube with over 10,000 followers have joined Mysocial.
“Our greatest strength is that we add a great value to influencers without offering brand deals. Which is super unique for a player working with influencers. Now we intend to take more market share across Europe ” says CEO and Co-founder Mustafa Alfredji
As a 15-year-old, Mustafa Alfredji, 23, started his first company and Youtube MCN network under the online video giant BroadBandTV. He himself has around 200,000 followers on social media, and with the company Mysocial he intends to restructure the influencer marketing industry by providing greater opportunities for social media influencers to build their professional career.
"When I started working with my own social media, I felt like many other influencers very much alone, no one understands what it's like to have lots of followers. Since being a content creator is not a regular job, it tends to be that you have no one to share your career problems and challenges with" he says
The company is seeing a great expansion opportunity during the corona pandemic as more and more influencers are uncertain about when advertising budgets will get back to normal.
“In difficult times like these, influencers find a home in Mysocial to discuss how to gain a better outcome out of the current situation”.