June 5, 2024

YouTube Success Secrets: How to Create Presenter-Led Videos That Get Views

YouTube Success Secrets: How to Create Presenter-Led Videos That Get Views

Welcome back to the next lecture in our series on content creation. Today, we're diving into the world of presenter-led videos—those engaging, informative, and sometimes entertaining videos where a person (the presenter) is the star of the show. Whether you're reviewing the latest tech, explaining complex concepts, or jumping on trending topics, presenter-led videos can be a powerful tool in your content arsenal.

In this blog post, we'll explore what presenter-led videos are, examine real-world examples across various niches, and provide actionable tips to help you create compelling presenter-led videos. We'll also cover how you can monetize these videos effectively. So, let's get started!

What Are Presenter-Led Videos?

Presenter-led videos are a type of content where a person, usually the creator, is the focal point. These videos can serve multiple purposes, such as:

  1. Reviews: Like tech reviews or product unboxings.
  2. Tutorials: Step-by-step guides on various topics.
  3. Educational Content: Explaining complex subjects in an easy-to-understand manner.
  4. Trending Topics: Discussing the latest news, trends, or celebrities.

The niche you choose—be it tech reviews, makeup tutorials, or news commentary—will dictate the style and approach of your presenter-led videos. The primary purpose of these videos is to inform and entertain your audience, often simultaneously.

Real-World Examples

To give you a better understanding, let's look at some successful examples across different niches.

1. Marcus Brownlee (MKBHD)

Marcus Brownlee, also known as MKBHD, is a tech reviewer who started in his bedroom and has grown to become one of the most influential voices in tech. Here's why his videos work:

  • High Production Quality: Marcus's videos are well-lit and professionally edited.
  • Engaging Content: He combines unboxing, hands-on reviews, and personal insights.
  • Consistency: Regular uploads keep his audience engaged.

2. Philip DeFranco

Philip DeFranco is a news commentator who discusses trending topics, often with a humorous twist.

  • Strong Personal Brand: His intro, "Hey, you beautiful bastards," is iconic.
  • B-Roll Usage: Philip frequently cuts to B-roll footage to keep the video dynamic.
  • Engagement: He actively engages with his audience, encouraging comments and discussions.

3. Joe Rogan

Joe Rogan's podcast, "The Joe Rogan Experience," is a fantastic example of long-form presenter-led content.

  • Simple Setup: A two-camera setup captures both Joe and his guest.
  • Repurposing Content: Clips from the podcast are shared on social media to drive traffic to the full episode.
  • Diverse Topics: From tech to comedy to politics, Joe covers a wide range of subjects, attracting a diverse audience.

4. MrWhosetheBoss

MrWhosetheBoss is another tech reviewer known for his slick, fast-paced videos.

  • High Energy: His videos are fast-paced and full of energy, appealing to a younger audience.
  • Visuals: He uses a lot of text overlays and visual effects to keep viewers engaged.
  • Detailed Reviews: In-depth analysis combined with personal opinions makes his reviews trustworth

Tips for Creating Presenter-Led Videos

1. Know Your Audience

Understanding your audience is crucial. Are they tech enthusiasts, makeup lovers, or news junkies? Tailor your content to their interests and needs.

2. Invest in Good Equipment

While you don't need a Hollywood budget, investing in good lighting, a decent camera, and a good microphone can make a significant difference.

3. Plan Your Content

Outline your video before you start filming. This will help you stay on track and ensure you cover all essential points.

4. Engage with Your Audience

Encourage viewers to comment, like, and subscribe. Respond to their comments to build a community around your content.

5. Use B-Roll and Visuals

Cutting to B-roll footage or adding text overlays can make your video more dynamic and engaging.

6. Be Authentic

Authenticity is key. Be yourself and let your personality shine through. Your audience will appreciate the genuine connection.

Monetizing Presenter-Led Videos

1. Affiliate Marketing

Include affiliate links in your video descriptions. For example, if you're reviewing a product, link to it on Amazon. You'll earn a small commission for every purchase made through your link.

2. Sponsored Content

Brands may pay you to review their products or feature them in your videos. Ensure that these collaborations align with your niche and audience.

3. Ad Revenue

If your videos get enough views, you can earn money through YouTube's ad revenue program.

4. Selling Products or Services

Use your videos to drive traffic to your website, where you can sell products or services. Collect email addresses to send newsletters and promotions.


1. How long should my presenter-led videos be?

Ideally, your videos should be as long as they need to be to cover the topic thoroughly but not so long that they lose the viewer's interest. A general guideline is 5-15 minutes for most topics.

2. How often should I upload?

Consistency is more important than frequency. Whether it's once a week or twice a month, stick to a schedule that you can maintain.

3. What if I'm camera-shy?

Start small. You can begin with voice-over videos and gradually work your way up to appearing on camera. Practice makes perfect.

4. Do I need a script?

Having an outline or script can help you stay focused and ensure you cover all your points. However, don't be afraid to ad-lib and let your personality shine through.

5. How can I improve my on-camera presence?

Practice regularly and watch your recordings to identify areas for improvement. Consider taking public speaking or acting classes to boost your confidence.


Presenter-led videos offer a unique opportunity to connect with your audience on a personal level. By studying successful creators like Marcus Brownlee, Philip DeFranco, Joe Rogan, and MrWhosetheBoss, you can gain valuable insights into what works and how to keep your audience engaged. Remember to focus on your audience, invest in good equipment, and be authentic. With these tips and a bit of practice, you'll be well on your way to mastering presenter-led videos.

Ready to start creating? Head over to www.mysocial.io for more tips, resources, and community support to help you on your content creation journey. Happy filming!

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