March 13, 2022

How to Create Social Media Content? (15 Tips)

How to Create Social Media Content? (15 Tips)

As an influencer, your content must reflect your talent. At the same time, it must be as engaging and entertaining to your audience as possible.

In this post, we’ll be sharing the best ways to create amazing & entertaining social media content that will engage your fans, and keep them coming back for more!

15 tips to create superb social media content!

  1.  Use colors to your advantage

According to a study by Verywellmind, using a proper color scheme is a sure-fire way to guarantee a physiological response from people.

Accordingly, you need to have a set theme of colors on your page when you want to create content for social media.

Here are some of the most aesthetic colors for your page:

  • Red: this color can imply passion, energy, and romance (wink, wink) to your followers. Red is also marketers’ favorite color as it is the most eye-catching color out there!
  • Yellow: it creates a vibe of peacefulness and joy for your fans.
  • Green: the perfect color for all nature lovers. It is comfy and soothing for the eyes.

Of course, you can pick any other color and build your profile around it. But a golden piece of advice is to search for the phrase ‘color palette.’ Replace ‘color’ with a color of your choice; “Red Palette” for instance. Then you’ll see pictures of all the shades of the color you chose that work harmoniously with each other.

Find your favorite color palette, and use it to the fullest!

  1.  Make interesting captions

Good captions are a necessity to expand your influence & encourage greater engagement from fans. But how can you make a good caption for a post? Are there any rules to obey?

Well, there are no boundaries for creativity. You can just be as original in your captions as you want as long as you:

  • Write a clear, direct, and conclusive first sentence
  • Ask questions or invite the readers to take an action
  • Don’t just add a caption for the sake of adding it; value first!
  • Don’t copy other people or your old captions
  • Use witty and friendly tones instead of urgent or anxious ones.

  1.  Invoke happiness among your fans

CoSchedule’s research about what social media content gets the most attention discovered that posts that invoked more emotions got up to 10 times more shares compared to blander posts.

Happiness is the strongest emotion! If your posts can summon a rush of dopamine for your followers and make them feel thrilled, then they will be attracted to your content like a moth is to a lightbulb.

As per Ypulse, over 74% of users share memes to spread joy and laughter on their page. So, why don’t you share some memes every now and then to add some fun to your webpage?:

  1.  Meme it up!

Memes are arguably the most famous form of content on social media. And there are stats to prove just how effective they are:

LinkedIn says that digital marketing experts believe memes can generate 10 times the reach and engagement of a regular social media post.

And according to Emarketer, an eye-watering 32% of all social media users across the US/UK share meme content daily.

So, memes don’t only add more fun to your page, it’s more likely to increase your reach and profile visibility pretty fast!

  1.  Use emojis

Emoticons show a certain element of playfulness. And that provides your content with a bit of personality & vibe.

Statistics show that the use of emoticons boosts the engagement of your posts.

According to a study by WordStream, using emojis on tweets can boost engagement by up to 25%, and using them on your Facebook posts, as per ZazzleMedia, can increase shares by a staggering 33%.

  1.  Keep it visual!

It shouldn’t be a surprise that image-rich content is incredibly shareable.

According to Coshedule, posts with images on Facebook get 53% more likes than the ones that don’t. Also, Facebook posts with photos have attracted 104% more comments than an average post.

  1. Hashtag it!

Using hashtags is a no-brainer when you want to reach more people on social media.

In fact, using them on Twitter can double your engagement rate.

On other networks like Pinterest, they work well for categorizing your content, and this helps you reach your audience rather than random users. And on Instagram... well... you can use a lot of them to help your followers find your content!

  1.  Leverage the FOMO effect

The FOMO effect refers to the feeling we get when we think we are missing out on something.

As research by Behavioral Economics shows, the feeling of missing out hurts us twice as much as the pleasure we receive from gaining something. This is the reason that makes the FOMO effect a good strategy to use when you create content for social media.

But we aren’t telling you that manipulating your fans is a good way to create content for social media. However, people naturally experience a negative feeling when they see other people having more fun or trying new things without them, and you can leverage that to encourage people to take desirable positive actions and feel better!

  1. Give your followers a sense of belonging

In Maslow’s hierarchy of needs, belongingness is one of the major needs that motivate human behavior. Accordingly, building a cohesive community of followers that relate to your content is a pillar to make your empire of success standstill.

An easy way to promote belongingness on your page is to post polls consistently, and like and reply to comments from your followers. This added touch of care will make your audience feel welcomed and appreciated.

  1. Share your thoughts on serious topics

Followers relate more with creators that take a stance on important social issues. So, speaking your mind about real topics can help strengthen your reputation, and posting about social issues will certainly foster engagement.

Research by Coshedule tells us that 69% of users share information when it allows them to feel more involved in the world, and 84% of people share as a form of support to social causes and issues they care about.

  1. Share your mind with no limits

According to Harvard Neuroscientists, we can’t help but share our thoughts because it triggers the same sensation of pleasure in our brains as food and money do.

Researchers at Stanford University have found that up to 80% of social media posts are about people’s own immediate experiences.

This means that freely speaking your mind on your page is so good because it connects you with your audience on a deeper level, while being a therapeutic experience at the same time!

  1. Recycle your good content

You likely have timeless content that continues to perform well week after week, month after month. That top-notch content is evergreen! You need to shed more light on it every once in a while!

To discover your best evergreen content, we recommend your use Google Analytics to understand the content that is getting the most traffic.

This is the best way to find the type of posts your followers dig, so share that content again and keep growing your page.

  1. Stream yourself

Live streams are the most-watched form of social media content.

So much so, that a report by Conviva found that viewing hours of live video content rose by 65% from 2017 to 2018.

Not only that, but live streams also generate the most profits on social media. According to the famous Neil Patel, live streaming was tipped to be a $70.5 billion industry in 2021.

  1. Tell a story

Storytelling is the most compelling technique to convey messages and information.

Prezi's 2018 state of attention study found that 55% of users consider storytelling the most engaging content on the internet.

Here are the best tips to tell the best story:

  • It must be compelling
  • Make sure the visuals are sharp & clean
  • Make your dialog stimulating

  1. Say something spicy!

Controversial topics get maximum attention on almost every social media platform. This is the NO 1 reason why BuzzFeed is one of the most vibrant websites of all time!

According to Sproutsocial, 70% of users expect influencers and brands to speak about divisive topics.

Here are some of the most controversial topics for you to post:

  • Political content
  • Abuse
  • Freedom of speech
  • Police brutality
  • Literally, anything that’s trendy and worth giving attention to!


We all know the goal everyone is seeking when creating content for social media. And that goal is non-other than success and endless engagement on their page.

Now that you’re armed with these tips, you have no choice but to get up and create crazy good content for social media and blow your competitors out of the water. Let’s get started already!