The go-to application app for millennials and Gen Zers, TikTok, has 2.6 billion downloads and 1 billion active users monthly. Interestingly, 90% of TikTok users access the app daily and spend close to 52 minutes a day on the app!
TikTok has changed social media drastically! The platform made sharing organic content easier than ever & far more convenient. Thus, more influencers are using the platform to attract new audiences, create engaged communities, and spread ideas.
Well, there are several explanations why TikTok has grown to such phenomenal popularity over the last few years... The app, for instance, is used by both: individuals and companies alike! They both produce content!
The platform has become an important channel for digital communication and marketing. But with millions of videos shared every day, how can you become the next viral figure on TikTok? How can you create content that will be loved and viewed?
In this article, you will discover 6 incredible TikTok tips to make an impact on the TikTok platform!
If you’ve spent any time on TikTok — even just a few minutes — you must’ve noticed that TikTok is all about trends.
People love trends, and TikTok developers know that! So, the app leverages this to make trendy content even go trendier and viral! In other words, TikTok algorithms reward videos that use certain trending music, sound, or hashtags with far more reach.
How can I spot trends, you might ask!
Well, there’s no evident response to that! Some trends come out of nowhere, and others are tied to current events and memes. Yet, wherever they come from, make sure you’re jumping on the vibes that are trending at the time.
Whatever you decide to do, it’s always worth including trending music in your videos. Also, don't forget to use viral hashtags that relate to your content.
If you do that, it is more likely that you’ll do well. And, this does not mean that you are restricted in what you can post on TikTok. You can literally do whatever you want, just add a shred of trending effects, sounds, or hashtags!
Following and resonating with trends isn’t as time-consuming as it may seem. Because, rather than thinking of an entirely new content design every single day, you can get most of the ideas by simply following the #trendalert hashtag. #trendalert is a prevalent hashtag that many TikTokers use to pinpoint trending features that others can follow.
TikTok has evolved to a gamechanger on the video-creation and editing front!
Everyone gets fascinated by how professional and well-edited TikTok videos look. This makes one assume that people are spending hours and hours creating and editing the content. Then, just like I did, one learns about TikTok tools and how easy it is to create content using them.
There is a huge archive of foot-popping music, interactive video effects, and mesmerizing audio clips integrated within the TikTok App itself. Therefore, anyone with an eye out for inventiveness can mix and match with the ready-to-use materials available to generate interesting and captivating content.
Think about it this way: you want to create content that will stand out from the crowd. And by the crowd, I mean millions of videos posted every single day by other users. There’s no way you can do that without taking advantage of TikTok tools.
Secondly, utilizing the filters and trending sounds in your video can work significantly in your favor. This is because the algorithm will be likely to deliver your video to a large number of TikTokers if the filters and sounds have already engaged previous users!
Defining what short content forms are in 2022 is not as easy as it seems. The optimal length of a video varies from one social media platform to another. A short form on TikTok, for instance, is 6,0 seconds, while on Youtube it can be the other way around; reaching the 10-minutes mark at times!
You may think that 60 seconds is a very short time to fit any meaningful content. Yet, most viral TikTok videos are even shorter.
One of the best TikTik tips I can give is that your videos should ideally be 10-15 seconds in total, in order to maximize watch time and completion rates. These metrics really matter on TikTok and will signal to the algorithm that your video is worth sharing with a larger community.
There is another important aspect we should consider when talking about the optimal length of TikTok content. TikTok estimates the content of a video by the metrics of completion rate and watch-time.
What does that mean? It means that if the audience scrolls to the next post within a few seconds and does not watch the full video, the algorithm will stamp this video as irrelevant and will not show it to a large number of users.
So, how can you avoid this situation? Well, the answer is pretty straightforward. You need to make sure that your content is catchy and attracts an audience within its first 3 seconds!
Traditionally speaking, interacting was a key feature of social networks. However, video platforms were historically less focused on interactions. What then, is TikTok?
TikTok is an innovative platform in that aspect. It is indeed a video platform that encourages active engagement and interactions with an audience.
This became especially visible in 2021 when TikTok launched a new Q&A feature. For a video platform, this is a truly innovative characteristic that allows users to ask their questions and receive answers from content creators. So, leverage that into producing more content & engaging your existing fans!
Also, the more comments on a video, the more likely it is to go viral. This is especially relevant if you can engage with commenters and get them to continue commenting on your video. Comments are a great feature to directly interact with your audiences and pick up genuine followers to your TikTok account. However, if you have a video that is going viral on TikTok and you are replying to comments, don’t do it super fast or you might be blocked.
This way, TikTok creates a unique bond between content creators and users. Maybe, this is one of the important reasons that largely contributed to the popularity of TikTok!
Besides user-content creator interaction, TikTok also supports collaboration between various influencers and content creators. TikTok’s TikTok Duets is a good tool for this type of collaboration. Duets allow users to sample another person’s video and add themselves to it.
With so many TikTokers creating tons of content every day, how can you find a perfect influencer to collaborate with?
Using Mysocial’s Matchmaking feature, you can discover, chat and collaborate with other like-minded influencers at ease. This is an innovative tool, much like Tinder, but for influencers only.
With the help of Mysocial’s Matchmaking, you can easily reach new audiences and work with other influencers in a more engaging and interactive manner.
This feature will easily transform your productivity and influence on TikTok. Remember, we were talking about the importance of following trends? Mysocial’s Matchmaking can also help with that! If you use this feature, you will be the first to know when the influencer is going viral on TikTok.
It’s time to reveal one of my favorite TikTok tips!
We have mentioned TikTok’s algorithm many times. But what we have not mentioned is that the more time a viewer spends on your video, the better it is for you!
Because if a person spends a long time watching your content, the algorithm will think that that content is worth spreading to the larger audience.
It may seem counterintuitive, but that is how TikTok works!
One of the tricks to make that happen is by creating content that is a little too fast for viewers to read or understand the first time around. If it ‘seems’ engaging and catchy enough, viewers will be more likely to rewatch the entire video just to concentrate on the part they missed out on.
Therefore, a little more time than usual is spent on your video, and this tells the algorithm that your content is arousing attention. Your video will then be promoted to larger audiences.
Let’s face it, there is no ready-to-go formula for becoming a successful TikTok influencer. But what we know for sure is that the short video industry is on the rise and plays a mainstream role in the Internet industry. And TikTok is the king among short video platforms.
So, by being creative while complying with the short videos industry’s restrictions, you’re telling the algorithm that you’re ready to go viral! Left is to get noticed, and reach the top!
And, best of luck to you!