TikTok, like every other social media network, is constantly in need of content. Content is its lifeblood.
It’s true that posting content regularly is vital. But knowing the best time to post on TikTok is also essential for getting the best results.
As of January 2022, TikTok has 1 billion monthly active users and has been installed on over 3 billion devices globally! This can only imply that there’s a constant need for more content to be out for users to consume!
TikTok algorithms curate several videos and show them in the 'For You' section. These algorithms choose videos based on a user's inferred interests. Moreover, they choose videos that have received the most likes, shares, and interactions on the platform, and get them more visibility.
In other words, you can leverage these algorithms to reach a wider audience, and even boost results by posting at the right moment.
This post will shed more light on the best times to post on TikTok and how to find the best time to post your videos.
TikTok, like other social media platforms, does not have a ‘one-size suit’ all answer. The best time to post on TikTok is constantly determined by your audience, their location, and when they are mostly online.
This is because TikTokers do not always have the same intended audience. And two audiences may be in the same time zone, and certainly, do not share the same pattern of behavior!
However, the average data can be used to estimate the best time and play against the odds. Yet, nothing’s a rule of thumb.
According to Influencer Marketing Hub, the following are the top times to publish on TikTok on average:
Other peak times may bring more viewers to your content. But you'll need to start posting to see what works best for your audience. However, these times will more likely get you off to a good start.
You'll want to customize when you post on TikTok based on your audience's behavior; when they're most active and online. Luckily, there are certain times of day that have proven to show some positive results compared to other times.
Here is a schedule of the best times to post every day of the week:
Morning posts perform better on Monday. The research has found that the best time to publish a post on TikTok on Monday is 6 AM, 10 AM, or 10 PM (EST).
On Mondays, TikTokers are most receptive before work, during their morning break, and before going to bed.
All the aforementioned Monday time slots are equally engaging.
The best time to post on TikTok on Tuesday is 9 AM. The other two good spots you can pick to post videos are 2 AM and 4 AM (EST).
According to Influencer Marketing Hub, Tuesday is among the best days to post on TikTok.
On Wednesday, the best time to post on TikTok is 7 AM, 8 AM, and 11 PM. (EST)
During the middle of the week, schedules settle into a more normal routine on TikTok.
All Wednesday times generate about the same amount of engagement; none shows higher engagement than the others.
On Thursday, midnight is the best time to post. Other cool time spots you can target are 9 AM and 7 PM (EST).
Thursday has been ear-marked by Influencer Marketing Hub as one of the best days to post on TikTok.
Friday marks the end of the workweek and kicks off the weekend fun. In fact, Friday is one of the best days you can post on TikTok.
The best time to post on Friday is 5:00 AM. 1:00 and 3:00 (EST) in the afternoon are excellent times to post videos on Fridays.
11 AM, 7 PM, or 8 PM (EST) are the best times to post on TikTok on Saturday.
The best time to post on TikTok on Sunday is 7 AM, 8 AM, or 4 PM. (EST)
There are many factors to pay attention to in order to determine the best time to post on TikTok. The most significant ones include your location, your target audience's location, and what part of the day they are most active.
Here are some tips you can follow to help you determine the best time for you to post on TikTok:
Determining the areas where your audience resides is critical in determining the best time to publish on TikTok. Especially when catering to a worldwide audience across different time zones.
TikTok now allows you to upgrade your regular user account to a Pro account. Analytics is one of the new capabilities included in the premium plan. And it’ll be of great assistance in determinining the location of your audience.
After determining your audience's location, you must figure out when they are most active.
To do so, you must first map out the time zones of the groups of your audiences. For example, suppose the majority of your audience is located in France and the United States. In that case, you must schedule your postings following their timeframe to catch both audiences.
TikTok's Analytics function can assist you in determining when your target audience is online. However, to access this function, you must have a Pro Account.
Although viral TikToks can boost your account for sometime, it is indeed quality content that determines your long lasting success on TikTok. It’s for this reason why you should keep your eyes on the analytics and insights tab to see how your posts are performing.
TikToks that tend to get the highest watch time, higher engagement, and overall perform better… will help you tailor determine what to create next.
Anyway, the first thing to look at is the number of views, comments, and shares, and how long did it take it to hit those stats. Take note of the specifics for each post and see if there is any correlation between the time of publishing and the level of participation.
Once you've determined what your audience likes, you can work on developing novel ways to offer engaging content that will please them.
TikTok Analytics shows how many followers you have, how they are divided by gender, and where the majority of your followers are from.
Here's how to upgrade to a Pro account if you haven't already:
You will be able to see your analytics after your account has been upgraded to a Pro account.
Here's how to check your TikTok Analytics:
You can access the following information on TikTok Analytics:
Tracking your followers is a good way to start. You'll find some good info in this section.
You can check the locations where you have more audiences and engagements with your followers. Understanding where the majority of your audience resides is helpful when deciding what time to post on TikTok.
This section collects 28 days' worth of data, which allows you to detect updated patterns of your audience. Also, when you have spikes you can check which video caused the spike, and more importantly when you posted.
TikTok does not track where users live within countries.
The Followers Activity is another metric you want to keep track of.
This is a record showing when your target audience is most active. It displays each 24-hour period and allows you to navigate the time backward.
With this, you can readily identify when and on what days people were most active.
In the space of 2-3 weeks, you can check to see whether the same tendencies continue to emerge. You can also switch to days to get a similar graph for the days of the week or compare it over a few weeks to see if there are any patterns.
The Content tab is where you can see the performance of your posts for the last 7 days.
You can learn more about each video you post by clicking on it. Here, you will find information on the amount of time spent watching, the location of the viewers, and the overall number of views on each post.
You may also set up a monitoring sheet to keep track of those important data and search for patterns.
Pro tip: A great way to track the metrics of your videos is to make use of the Mediakit feature on MySocial.io. The MediaKit updates the data of your TikTok channels DAILY to ensure you are abreast with all the latest information on your videos.
With this feature, you can also share your analytics with potential sponsors by just sharing your personalized link with them. All you need to do is link your TikTok channel to Mysocial App and you are well on your way.
There are many more great & exclusive features on the App. It’s time you try it!
You can learn a lot from analyzing other people's accounts and achievements on TikTok.
Analyze the posting schedules of accounts that address the same audience you attempt to reach. Keep track of which of their videos are the most popular and look for patterns. If you discover that videos posted on certain days of the week do better than others, consider publishing on those days and keep an eye on your statistics.
TikTok makes it reasonably simple to do a basic competition study. Simply navigate to the account you want to follow and open any of their TikToks. You can see when the video was posted and how many likes, comments, and shares it received.
You may get information about similar audiences on other social media platforms. You can use data from Instagram or YouTube to your advantage.
Information about the location of your audience and when they are active on these platforms can help you determine what time to post on TikTok for a similar audience.
TikTok videos can also be shared on other social media networks. You can promote your videos using MySocial.io's SmartLink function. It generates links that drive your fans on other social media platforms to your TikTok profile.
The SmartLink generates deep links that lead directly to your page on the TikTok app, allowing your visitors to register their likes and comments, which increases interaction.
Posting on TikTok at the right times is important to triggering TikTok's algorithm and increasing the number of views on your videos.
TikTok's algorithm determines whether to push a video based on its watch time, views, and interaction. As a result, videos must be released when people are most likely to watch them.
Posting a video when your audiences are not active on TikTok will result in lower interaction and, as a result, lower reach.
However, when you post at the right moment, your videos will receive more views. Increased interactions provide greater information about what your audience prefers.
Creating high-quality content is the key to getting the most interaction. Quality content posted at the right moment will result in more engagements. While poor content, regardless of when it is posted, will not improve engagements.
The time you post your videos on TikTok may significantly influence your growth on the network. If you make an effort to post at the best possible time, you may see a spike in engagement for your videos. However, if you choose to upload at odd times, your videos may get lost amid millions of other posts.
People are most likely to engage with entertaining, real, and creative content. So, your focus should be on creating engaging content and uploading it at the best possible times using the listed ideal posting times as a guide. Also, use TikTok analytics on your profile to see when your audience is most active.