May 23, 2024

How Much Money Do Instagram Influencers Make?

How Much Money Do Instagram Influencers Make?

Influencer marketing is booming, and it’s no surprise that brands are leveraging influencers to boost their campaigns. With the industry expected to hit $24 billion in 2024, there’s a lot of cash floating around. But how much do Instagram influencers actually make? The answer is, it varies. Let’s break it down and give you the lowdown on the factors that influence these rates.


So, you’re scrolling through Instagram, and you see your fave influencer showing off a new product. Ever wondered what they’re getting paid for that post? Spoiler: It depends on a bunch of factors like follower count, engagement rate, and the type of collaboration. Let’s dive into the details!

1. Number of Followers and Engagement Rate

The number of followers is the obvious metric, but engagement is just as crucial. Here’s how it breaks down:

Mid and Macro Influencers

  • Mid Influencers (100K-500K followers)
  • Macro Influencers (500K+ followers)

These influencers have massive reach, making them perfect for campaigns aimed at large audiences. Expect to shell out thousands of dollars per post.

Example: Launching a new skincare product? A Macro influencer could charge you $5K-$7K per post, but the reach is massive!

Nano and Micro Influencers

  • Nano Influencers (0-10K followers)
  • Micro Influencers (10K-100K followers)

Smaller followings, but highly engaged audiences. Great for niche communities and local businesses.

Example: A local café could collaborate with a Nano influencer for $100-$200 per post to attract a highly engaged local audience.

Here’s the baseline for a singular Instagram Reel:

  • Nano creators (0-10K followers): $100-$200
  • Micro creators (10K-100K followers): $200-$1K
  • Mid creators (100K-500K followers): $1.5K-$5K
  • Macro creators (500K+ followers): $5K-$7K+

2. Social Platform

The platform matters! Different platforms have different audience dynamics and engagement levels.

Multiple Platform Packages

Want your influencer to post across multiple platforms? Expect higher costs.

Common platforms include:

  • Instagram
  • TikTok
  • Facebook
  • Pinterest
  • YouTube
  • LinkedIn
  • Twitter

Example: For a fitness brand launching a new product line, promoting it across Instagram, TikTok, and YouTube will cost more but offers wider reach.

3. Type of Collaboration

Different collaborations mean different costs. Here’s the scoop:

A) Sponsored Content

From static Instagram posts to dynamic TikTok videos, sponsored content lets you tap into an influencer’s audience.

Tip: Always disclose sponsored posts transparently.

B) Affiliate Marketing

Performance-based, influencers earn a commission for sales or clicks they drive. Win-win!

C) Giveaways

Boost engagement and expand reach by collaborating with an influencer for product giveaways.

Example: A beauty brand giving away a bundle of skincare products can attract tons of engagement and new followers.

D) Instagram Stories Takeovers

Influencers take over your brand’s account, adding a personal touch and making your brand relatable.

E) Instagram Collabs

Co-author posts or Reels to tap into both the brand and influencer’s communities.

4. Deliverables and Usage Rights

These elements also impact rates:

  • Deliverables: Type and number of content pieces.
  • Length of Contract: One-off or ongoing partnerships.
  • Usage Rights: Will you use their content on other platforms?
  • Exclusivity Clause: Restricting influencers from partnering with competitors.

The top factors impacting rates are follower count, engagement rate, and complexity of deliverables.

FAQ Section

Q: How do I determine the right influencer for my brand?
A: Align your campaign goals, target audience, and budget. Look for influencers with genuine engagement.

Q: Is it better to work with a single influencer or multiple influencers?
A: Depends on your goals. Multiple influencers offer diverse reach, while a single influencer provides a focused campaign.

Q: How can I measure the success of an influencer campaign?
A: Track KPIs like engagement rate, click-through rate, and ROI using analytics tools.


Influencer marketing is dynamic. Understanding the factors that influence rates can help you make informed decisions. Whether you’re working with Nano influencers for local campaigns or Macro influencers for global pushes, align your strategy with your goals and budget.

Ready to elevate your influencer game? Mysocial has got you covered! Manage campaigns, find the perfect influencers, and streamline reporting with Mysocial, your ultimate influencer marketing platform.

Visit for more resources and expert advice on influencer marketing. Your next big campaign is just a click away! 🚀