How to price influencers on YouTube, Instagram, and Snapchat

How to price influencers on YouTube, Instagram, and Snapchat

Allisa Lindo
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Are you struggling to figure out what to pay influencers? This post is here to help!

Figuring out what to pay influencers for their posts is a tricky topic for any marketer but it doesn't have to be stressful. We have put together a quick guide for the top 3 social media influencer platforms. You pay per thousand views. Everyone is used to CPM which makes this very straightforward. 

Easy Guide to Pricing for Influencers

  • YouTube - 40€ /CPM
  • Instagram - 10€ /CPM (based on impressions not followers)
  • Snapchat - 8€ /CPM

A marketer working with an Instagram influencer that averages 100 000 impressions per post will pay 10 € per thousand impressions. 10 x 100 = 1000 €.

Always split the payment 50/50. That's 50% upfront and 50% after the post has been uploaded.

Ready to find the right influencers for your brand? Try our influencer marketing software for free and get the tools to find and verify the right influencers. Looking for an end-to-end influencer marketing solution? Get a free consultation from our influencer marketing agency and see what we can do for you.