Are you struggling to figure out what to pay influencers? This post is here to help!
Figuring out what to pay influencers for their posts is a tricky topic for any marketer but it doesn't have to be stressful. We have put together a quick guide for the top 3 social media influencer platforms. You pay per thousand views. Everyone is used to CPM which makes this very straightforward.
Easy Guide to Pricing for Influencers
- YouTube - 40€ /CPM
- Instagram - 10€ /CPM (based on impressions not followers)
- Snapchat - 8€ /CPM
A marketer working with an Instagram influencer that averages 100 000 impressions per post will pay 10 € per thousand impressions. 10 x 100 = 1000 €.
Always split the payment 50/50. That's 50% upfront and 50% after the post has been uploaded.
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