Every influencer or content creator, no matter how big or small, needs a media kit. They're part of the essential tools you need if you want to work with brands. Too often, they are poorly made and don't tell brands what they need to know to know that they HAVE TO work with you.
Don't think that you can wait to build your own media kit because you just started or because you don't have a lot of followers. In reality, there are a lot of companies looking to work with micro or nano-influencers. And if you don't have your media kit ready, you'll miss out on some big chances to build your portfolio and work with brands on Instagram. This is why we want to show you how to make an influencer mediakit.
A media kit is a document that highlights your major accomplishments, key statistics, and must-know information for your social media platforms (such as YouTube, Facebook, Instagram, Pinterest, TikTok, and others) as well as your blog.
Essentially, the purpose of your mediakit is to demonstrate how fantastic you and your social media channels are. Finally, you want your media kit to persuade brands to collaborate with you rather than others like you. As a result, the key to creating a successful influencer media kit is to make it look and feel like it's YOUR media kit. With every picture and word, it must demonstrate what your essence is.
As previously stated, brands frequently seek out influencers, regardless of their following size! So if a brand approaches you and you don't have a media kit, you could be missing out on a huge opportunity. It not only makes you appear professional, but it also makes you more professional.
It demonstrates to brands that you are aware of your numbers, that you are dedicated to your work, and that you are aware of your demographics. This will make it easier for you to align with brands that share your target market and values.
It's time to put together your media kit now that you know why you need one and what you should include in it.
With the Mysocial app, you can easily create a mediakit that updates your analytics every day.
All you have to do is the following:
Mysocial update the data for your YouTube, Instagram and TikTok channels everyday to ensure that you always can present the latest information to your brand partners.
Although these two terms are frequently used interchangeably by some, there are a few key distinctions between content creators and influencers.
What they do is pretty obvious from their name. They make content, but not just any kind of content!
Content creators create high-quality content, whether it's in the form of a photo, a video, or both. They're usually photographers, creative directors, writers, or videographers who are skilled at producing high-quality content that engages viewers.
Content creators may not have the most followers, but that isn't what brands are looking for when they collaborate with them. Brands want to collaborate with content creators in order to obtain beautiful content (photos, videos, and articles) that they can use on their own platforms. They almost never ask for exposure on the creator's channels.
This includes vloggers, bloggers, Instagrammers, storytellers, and product reviewers. Their content may not be the most beautifully crafted, innovative, or ground-breaking, but that isn't why brands partner with them.
Their strength lies in their ability to capture the attention of their target audience and, as a result, influence purchase decisions. Influencers are there to persuade you to buy a new product, make a lifestyle change, and so on.
Consumers are seven times more likely to trust someone they follow on social media than a traditional celebrity, according to studies. So, if you're an expert in a particular field, you can also become an influencer!
A micro-influencer is someone with fewer than 30,000 followers. Typically, brands will not consider you an influencer (or micro-influencer) unless you have a community of at least 2,000-2,500 followers. If you want to work with brands on Instagram as an influencer, we recommend that you first work on growing your following before approaching brands.
Before you start putting together your media kit, make sure you know how you want to define yourself and stick to it. Also, the most important piece of advice we can give you is to stick to your values. Don't promote or collaborate with companies that only offer good pay or a flashy product. Choose brands that are in line with your core values instead.
The key to creating a fantastic micro-influencer media kit is to personalize it. These are the essential components of your media kit, but feel free to customize it and make it your own.
If you want brands to work with you, they must first understand who you are. This is your opportunity to shine.
This is true for micro-influencers as well as well-known social media personalities.
Make sure you include everything that's good. However, don't go overboard. It's not necessary to put everything in the same place. You can also disperse the information in other sections. Above all, make sure the information you do share is relevant to the brand with which you are collaborating.
A brand is probably interested in working with you because of your numbers.
While follower counts are important, they aren't the only consideration for brands. In fact, brands are less concerned about it because it has been proven time and time again that those figures do not equate to sales or conversions.
Your reach, number of views, and engagement rate are the most important numbers they want to see. Also, if you've previously worked with brands and were able to assist them in growing their following or converting sales, make sure to include those ROI figures as well.
Also, break the numbers down by platform and display the key metrics. Don't worry if the figures aren't huge. Take a look at our suggestions below to see how you can get around it!
Brands are interested in knowing who your target market is. They want to know how old they are, where they are from, what their interests are, and so on. Is your target audience the one they're looking for? Is it assisting them in reaching a new audience? Is it possible that your followers are in the correct country or city? They want to know the answers to all of these questions. As a result, make sure to include as much information as possible.
Again, the goal is not to overwhelm them with information, but to provide them with enough relevant information to help them determine whether or not their brand is a good fit. It's also crucial to tailor these numbers to the brand you want to work with. If it's a very local brand, for example, emphasize how the majority of your audience is from the area. Alternatively, show how you can assist them in expanding their audience.
Some businesses will come to you with a very specific vision of what they want. Others, on the other hand, will seek advice. That is why it is critical to include your services in your media kit. This allows brands to see the scope of your work and select from a variety of services.
Don't include everything you think you could do for a brand at this point. Make sure your list of services includes items for which you are confident you can add value to the brand.
You probably don't want to include video production and editing in your services if you're not very good at it but have done a little bit. Because if the final product is poor, you will not only harm your own reputation, but you will also taint the future of other influencers.
This is a great section to include if you've already worked with brands. Nothing convinces brands that you're deserving of their trust like seeing how satisfied other brands are with your work. Include the logos of the brands you've worked with in this section, as well as the best testimonials relevant to your potential collaboration. Again, only include the ones that will truly highlight the excellent work you've done and the value you've added.
An additional tip for you is to always request a testimonial from the brands with which you work. After that, you can include them in your blog and media kit. They are priceless.
Isn't it true that a picture is worth a thousand words? The same is true in this case. As a result, make sure your media kit includes your work portfolio. Share articles you've written for companies or photos you've taken. Make it relevant, but show off what you've done for other companies.
It's fine if you've never worked with one before. You can still go shoot some of the items you have at home.
Take pictures of a brand you love and own, for example, if you want to work with a clothing company. Talk about them on social media (and tag them). You've already gained access to the brand because of this. You can then approach them and demonstrate what you've already done for them for free, as well as how you can continue to provide excellent service to them.
Your portfolio is the most effective way for potential collaborators to get a sense of your work, editing, and shooting abilities, among other things. That is why it is critical to include it.
Hopefully, everything we've provided will assist you in getting to where you want to go. Making a media kit isn't difficult, but it does take time and effort. It takes time to get to the point where you feel confident offering these services to brands, so make sure your skills are up to par and never stop learning.