October 28, 2022

What to include in an influencer mediakit

What to include in an influencer mediakit


If you're an influencer, chances are that you've heard of the term "media kit." But what exactly is a media kit, and why should brands be interested in them? The answer is simple: A media kit is like a sales brochure — but for you! It's designed to help brands understand who your audience is and if their interests align with yours. In this article, we'll walk through everything that should go into an influencer's media kit so that when they create one for themselves or someone else, they'll have everything they need at their fingertips.

The hassle free way - use Mysocial's Mediakit

If you don't want to go through the hassle of creating a Mediakit, then use Mysocial. Mysocial offers a daily updating Media Kit that is built to impress brands. No need to design your own media kit with Canva or Photoshop—just link your social media channels and voila, all everything you need will be there.

It's totally free for influencers! Just download the app on Android or IOS, and start sharing your professional media kit with brands and sponsors.

A media kit is important because it helps brands understand the influencer you are

A media kit is an important component of any influencer marketing campaign because it helps brands understand the influencer you are and if your audience is right for them.

A media kit includes information about your brand, products or services that you offer, as well as links to any social media accounts where they can see more of what you have to offer. The content should be concise but thorough enough so that someone who doesn't know anything about you can get a sense of the benefits of working with you without needing too much background research.

First impressions matter. So, make sure your media kit looks great!

With all the buzz about influencer marketing, you might be wondering how to make sure your media kit looks great. The answer? Make it look professional.

  • Make it easy to read: Your main focus should be on making the content as clear and concise as possible. If you know what you're talking about, then your audience will too! Focus on using bullet points, checklists and examples throughout the document so readers can easily understand what's being said without having to read everything out loud or take notes while they're reading it—this makes them feel like they're getting value out of their time with you.
  • Make it easy for people who haven't worked with you before: Include all relevant information in one place (i.e., contact details) so that someone unfamiliar with your brand doesn't have any trouble finding what they need when contacting/working with/buying from/etc., etc., etc.).

A breakdown of your target audience demographics

Demographics are important to brands and influencers because they help brands understand your audience. For example, if you’re an influencer focusing on women’s fashion, then it's important that you include data about the age range of your followers. The same goes for location and gender—if you're an influencer who lives in New York City but has a large following outside of it (like Instagram user @laurie_amour), then it's best to include demographic information about where those views come from so that marketers can focus their advertising efforts accordingly.

When creating a list of demographics for your digital kit, make sure to consider age groups, locations and genders (for example: "Male Female")

Be relevant, concise and consistent.

As you build your kits, make sure that they are relevant and concise. If you include information that's not relevant to your audience or the brand you're pitching to, it could confuse them and make them lose interest in working with you. Also, be sure not to include any unnecessary information that may confuse brands or when they first open up the media kit.

Give brands  some insights into past campaigns and how they performed.

It's important for brands to understand what kind of advertising campaign you can offer them, so give them some insights into past campaigns you've done with other clients and how they performed.

For example: "We ran an influencer campaign on Instagram last year and it was very successful. Our target audience was women in their twenties who lived in urban areas, so we made sure that all of our posts had at least one female model in them."

Or: "Our last video editorial series went really well because we chose actors who were known for playing characters like themselves (e.g., a movie star or rapper). The videos also had strong themes about love and relationships."

If you're able to demonstrate your ability as an influencer marketing strategist by sharing these types of details from previous projects, then this will help make your brand more credible when pitching them on working together again!

Your media kit is like a sales brochure — but for you!

A media kit is like a sales brochure for your business. It's an essential tool that helps you sell yourself to brands, but it's important not to make the mistake of thinking that it should only include information about who you are and what you do. Instead, think of your media kit as a comprehensive guide for how best to approach each specific brand or agency.


We hope you've learned a lot about what to include in an influencer media kit and how to create one of your own. You'll need to gather all the information that is relevant about what to include in an influencer media kit, but don't stress out too much if it's not perfect right away. It may take some trial and error before everything looks good together. Keep practicing until it comes together!