YouTube has grown to become a total phenomenon that can be considered the equivalent of television in our modern world. Therefore, it is no surprise that YouTube influencers can make a pretty penny through their YouTube channels.
Even though YouTube marketing can cost a lot for brands, it tends to be a more worthwhile investment because YouTube audiences are the most engaged on social media.
This is because writing, filming, and editing videos take time. Overall, the more time an influencer dedicates to production and giving your product attention, the more they will charge.
There are many types of sponsored posts on YouTube for influencer marketing, and each of them varies massively in terms of cost for brands.
Here are the kinds of sponsored videos on YouTube:
The cost of marketing for a YouTube influencer is usually more expensive than on other social media platforms.
On average brands pay around $2,000 per 100,000 followers. This means that YouTube influencer marketing is quite pricey, but still a great investment opportunity for brands.
However, the pay rate for YouTube promotion wildly varies depending on how many subscribers the Youtuber has.
Then again, YouTube influencer pay rates depend on the engagement on the audience rather than the actual subscriber count.
You can also use the YouTube money calculator to find out the exact kinds of figures you need to pay your potential brand partner depending on their view count, and subscriber count.
We also have a great amount of information on our blog that would help you measure the audience response to your YouTube marketing campaign so that you can see exactly how much traction your brand will be getting through your YouTube sponsorships.
The most important point you need to keep in mind as a brand owner is that no two YouTube influencers charge the same amount for a sponsored influencer marketing video!
Factors like the number of subscribers, engagement rate, type of content… all impact the costs for your YouTube marketing campaign.
Overall, these are the most important factors for you to consider before fixing a price tag.
If you need any further help you can always use the help of Mysocial.