February 19, 2022

How to Determine the Price for a YouTube Influencer

How to Determine the Price for a YouTube Influencer

YouTube has grown to become a total phenomenon that can be considered the equivalent of television in our modern world. Therefore, it is no surprise that YouTube influencers can make a pretty penny through their YouTube channels.

Even though YouTube marketing can cost a lot for brands, it tends to be a more worthwhile investment because YouTube audiences are the most engaged on social media.

Here is what you should look into when paying a YouTuber

  1.  The price will vary depending on how long your ad is

This is because writing, filming, and editing videos take time. Overall, the more time an influencer dedicates to production and giving your product attention, the more they will charge.

There are many types of sponsored posts on YouTube for influencer marketing, and each of them varies massively in terms of cost for brands.

Here are the kinds of sponsored videos on YouTube:

  • Dedicated: In these types of posts, the entire video is dedicated to a brand’s product or service. Examples include product reviews, tutorials, hauls, unboxing videos, etc. These videos tend to cost the most for brands.
  • Intro/End Card: In these types of videos, influencers give shoutouts to a brand or specific product/service at the beginning or end of a video. These videos are the most widespread form of YouTube influencer marketing, and they have been used by apps such as Raid Shadow Legends to promote their game.
  • Integrated: In these videos, influencers advertise a brand or promote a specific product or service in the middle of their video.
  • Link in Description: In these types, influencers include a discount link or promotion code in the description box of their video, and get paid per lead.
  1.  Keep an eye out for their subscriber count:

The cost of marketing for a YouTube influencer is usually more expensive than on other social media platforms.

On average brands pay around $2,000 per 100,000 followers. This means that YouTube influencer marketing is quite pricey, but still a great investment opportunity for brands. 

However, the pay rate for YouTube promotion wildly varies depending on how many subscribers the Youtuber has.

These are the average YouTube influencer rates:

  • 50,000 to 100,000 channel subscribers: $500 to $1,000 per video
  • 100,000 to 500,000 channel subscribers: $1,000 to $3,000 per video
  • 500,000+ channel subscribers: $3,000 to 5,000+ per video
  • 1,000,000+ channel subscribers: $20,000+ per video

Then again, YouTube influencer pay rates depend on the engagement on the audience rather than the actual subscriber count.

You can also use the YouTube money calculator to find out the exact kinds of figures you need to pay your potential brand partner depending on their view count, and subscriber count.

We also have a great amount of information on our blog that would help you measure the audience response to your YouTube marketing campaign so that you can see exactly how much traction your brand will be getting through your YouTube sponsorships.

To conclude:

The most important point you need to keep in mind as a brand owner is that no two YouTube influencers charge the same amount for a sponsored influencer marketing video!

Factors like the number of subscribers, engagement rate, type of content… all impact the costs for your YouTube marketing campaign.

Overall, these are the most important factors for you to consider before fixing a price tag.

If you need any further help you can always use the help of Mysocial.