How to Determine the Price for a YouTube Influencer

YouTube has grown to become a total phenomenon that can be considered the equivalent of television in our modern world. Therefore, it is no surprise that YouTube influencers can make a pretty penny through their YouTube channels.

Even though YouTube marketing can cost a lot for brands, it tends to be a more worthwhile investment because YouTube audiences are the most engaged on social media.

What to Look Into When Paying a YouTuber

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The Price Will Vary Depending on How Long Your Ad Is

• Writing, filming, and editing videos take time.
• The more time an influencer dedicates to production and your product, the more they will charge.

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Types of Sponsored Videos on YouTube

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Dedicated

• Entire video dedicated to a brand’s product or service.
• Examples: product reviews, tutorials, hauls, unboxing videos, etc.
• These videos tend to cost the most for brands.

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Intro/End Card

• Shoutouts to a brand or specific product/service at the beginning or end of a video.
• Most widespread form of YouTube influencer marketing.
• Used by apps such as Raid Shadow Legends to promote their game.

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Integrated

• Brand or product promotion in the middle of the video.

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Link in Description

• Discount link or promotion code in the description box.
• Influencers get paid per lead.

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Keep an Eye Out for Their Subscriber Count

• Marketing through YouTube influencers is usually more expensive than other social media platforms.
• On average, brands pay around $2,000 per 100,000 followers.
• Pay rate varies depending on the number of subscribers.

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Average YouTube Influencer Rates

• 50,000 to 100,000 channel subscribers: $500 to $1,000 per video
• 100,000 to 500,000 channel subscribers: $1,000 to $3,000 per video
• 500,000+ channel subscribers: $3,000 to $5,000+ per video
• 1,000,000+ channel subscribers: $20,000+ per video

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Engagement Over Subscriber Count

• Pay rates depend more on audience engagement than actual subscriber count.

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YouTube Money Calculator

• Use to find out exact figures based on view count and subscriber count.

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Additional Resources

• Our blog provides information to measure audience response to your YouTube marketing campaign.
• Helps you see the traction your brand will get through YouTube sponsorships.

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Conclusion

• No two YouTube influencers charge the same amount for a sponsored video.
• Factors impacting cost: number of subscribers, engagement rate, type of content.
• Consider these factors before setting a price tag.

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If you need further help, you can always use the help of Mysocial.