TikTok is a popular & fast-growing video-sharing platform. Its marketing potential is enormous, with over two billion global downloads. TikTok allows influencers to share their content and catch the attention of millions of viewers.
Like most social media apps, TikTok has an issue with imposters, or those who masquerade as other people on the network and generate similar material, distorting the trust of its users. TikTok has responded by reassuring its users' trust through “verification”.
As a TikTok influencer, you want to get your account verified to safeguard your account & increase your credibility throughout the platform.
Because being certified on TikTok is not something you can do on your own, we'll provide you with some pointers on how to get verified on TikTok.
TikTok verification implies that TikTok testifies that the account belongs to the individual representing it. The verified badge is a blue tick that shows next to the user's account name in search results as well as on the profile.
An account that does not have the badge underneath its username but displays it elsewhere on its profile (for example, in its bio) is not verified. Verified badges can only be applied by TikTok and always show in the same position.
The goal of verification is to safeguard prominent creators from being impersonated, copied, or harassed on the network.
Getting verified on TikTok allows influencers and noteworthy personalities to notify users that they see original content. It is also a method for influencers to gain the trust of their audience.
Influencers who have the verified badge can easily grow their following and have more opportunities to monetize their accounts.
Here are some other benefits that come with getting verified on TikTok:
Users who see the verified badge are confident in the originality of your content and the identity of the person behind the account. Accordingly, it boosts your reputation on the platform.
One of the benefits of becoming verified is that you have a better chance of growing your following. Your videos will also receive more likes and views as a result of TikTok's algorithm.
The verified badge adds extra credibility to your account, allowing you to communicate with other high-profile accounts and maybe collaborate with them.
The amount of TikTok followers you have has no direct impact on your chances of being verified on TikTok. TikTok's verification process is not well defined; some TikTok accounts have many followers but no blue tick, and vice-versa.
However, unless you are already a famous person or a large influencer, it is quite unlikely that you would get verified on TikTok without followers!
The only method to get verified on TikTok is to meet the requirements & be chosen by the TikTok team.
There are, however, other standards you may want to meet to increase your chances of getting chosen.
Rachel Pederson, a TikTok expert who works with the Creator Launch Team (CLT), detailed some of the requirements the team adheres to during the verification process. Accounts that satisfy these criteria are noted by TikTok's CLT and may be verified.
Some of these conditions include:
Daily, your TikTok account should be gaining new followers. Anywhere above 500 new followers every day should suffice.
Analyzing the average watch time of your videos is one approach to gauge performance. Post videos that people will want to watch again and again to increase the average watch time.
Accounts that gain substantial mainstream media coverage may be selected for verification. Whether it’s a short interview or a guest appearance on a podcast.
Viral content is what drives TikTok. So, users that frequently post original viral content on the platform may be selected for verification.
People verified on other social networks such as Facebook, Instagram, and Twitter, have a higher chance of their TikTok profiles being verified.
TikTok's verification procedure is managed by its CTL and based on strict criteria. The whole aim of this is to ensure that only genuine accounts get verified on TikTok.
There is no simple way to become verified on TikTok. Unlike Instagram, Facebook, and Twitter, you don't have much control over getting verified on TikTok.
You cannot apply to be verified; you must be chosen!
However, there are some things you may do to get verified or have a chance to get verified.
Establishing any brand takes popular and authentic content daily. Once you become known for something, it will be easy to attract, keep, and grow your following. That’s why it’s important to start developing catchy, engaging material and keep your foot on the pedal.
Keeping up with TikTok’s challenges and the hashtags related to them. It’s a proven fact that TikTok users like brands that participate in TikTok trends.
You’ll also want to do some research on your own videos. This can help measure the impact of your content and show you what posting times give you the best results.
To get verified on TikTok, you must have a solid content strategy to remain consistent. You do not have to make videos every hour, but you certainly should upload content regularly.
One of TikTok’s best features is the ‘For You Page’, which compiles videos you should watch. This page mostly contains trending videos or videos with high engagements.
The more engaging your videos are, the more likely that your videos will be featured on such pages. The more this happens. Subsequently, the better your chances are of getting verified.
Some of the ways you can increase interaction with your audience are to:
One way to increase your daily follower count is by producing viral content. Of course, this is easier said than done. But for TikTok, viral content is what drives the platform; so, there must be some tricks to go viral on TikTok.
One way to produce viral content is by capitalizing on the latest TikTok trends. For example, staying on top of popular hashtags and challenges can help you produce viral content.
A number of verified TikTok accounts had at least one major viral explosion before getting verified. So going viral is one step that can get you noticed by TikTok’s verification team.
Making your videos popular enough to receive local media coverage boosts your chances of being verified.
It is beneficial to keep up with relevant noteworthy or trending subjects. If others believe you have something significant, humorous, or intriguing to say about the leading news, your chances of being featured rise.
Also, appearing in online postings, YouTube videos, and podcasts alongside other well-known producers is a terrific way to be recognized and get verified.
Pro tip: With MySocial.io’s Matchmaking feature, you can link up with other influencers on TikTok and collaborate to produce viral videos. With this, you can reach new audiences and grow your following.
To be verified, you must follow TikTok's Community Guidelines and Terms of Service; this includes no nudity, bullying, or hate speech of any type.
Violations of these guidelines will result in you being marked by the moderators and greatly reduce your chances of being verified.
Suppose you have an account on other social media platforms like YouTube, Facebook, Instagram, or Twitter and have a good following. In that case, you should try to get verified on those social networks.
The more verifications you have received from other social networks, the quicker you will get verified on TikTok.
You can apply for verification on other social platforms like Facebook, Twitter, and Instagram. This doesn’t mean it is easier to get verified on these platforms, but it is a bit more straightforward.
So get those verification processes rolling!
Creating quality content is equally as important as getting verified. So, don’t get too focused on getting verified and forget the content. Follow the aforementioned steps & you’ll get there eventually.